Lies, damn lies and statistics!

2 Aug

shock, horror – Dove have announced that 8 out of 10 women have damaged hair!

does this mean Clairol and Pantene and Garnier are not as good as they say? and that maybe L’Oreal and Schwarzkopf and Vidal Sassoon et al do not care and repair in the ways they claim?

Goldman Sachs have estimated the global spend on hair-care products at around $40 billion :: so if you happen to be one of the larger brands, there’s a good chunk of our money available if you get your marketing right :: cos we’re worth it, ha ha!

so clever marketing and a couple of celeb endorsements and they are laughing all the way to the bank :: and we are crying all the way to the salon or the beauty counter :: at least L’Oreal’s Elvive will renourish our hair – sigh!

we also spend around $25 billion on skin care, $20 billion on make-up and $15 billion of perfume :: those are the critical statistics, and Dove just want an extra few percent of the market – so any of the brands will say anything to try to gain those extra few million international dollars :: 2% of $40 billion is around $80 million, so well worth Dove trying to switch our allegiances – sigh again!

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